Glossary of Terms


For those curious to understand the terminology we use to describe areas, features and functions of CineSend's On Demand product.   We'll continue to expand on this document as we add and refine the product's development.

  • Administrative (Admin) Portal:  the account area accessible by the event organizing team where content is uploaded and managed, and where the Patron Portal can be customized.
  • Patron Portal (or Web Portal): the online space customized to the event's needs and accessible by customers/patrons where content can be viewed.
  • Assets:  Content (video or live) that can be a primary video, a live event, a playlist, a series, an insertion, bonus content, or a trailer.
  • Voucher:  Equivalent to a ticket, a voucher is an entitlement to a specific asset (not a collection of assets).
  • Subscriber:  Equivalent to a pass holder or a member, a subscriber is someone who has a subscription to content.
  • Subscription:  An entitlement to a grouping or collection of content.
  • Published:   When an asset is "published" it can be available to be watched (ie. the "play" button is active).
  • Unpublished:  When an asset is not watchable.  It may be visible to patrons, but the "play" button is not yet active.
  • Insertion:  Video content that is used as pre-roll to a primary asset.  This may include trailers, sponsor advertisements, acknowledgements, introductions, or promotional messages among other things.
  • Live Stream:  A streamed broadcast (rather than recorded video), for example a post film live Q&A, an opening night live welcome, or a stand alone live panel discussion.
  • Opened Count:   In reports, an open is any session regardless of how much (if any) of the video was viewed.
  • Watched Count:  In reports, a watch is a session that consumed 70% or more of the video.
  • DRM:  Digital Rights Management (DRM) are tools to prevent unauthorized use of content including restrictions on copying.   Videos on CineSend are protected with Widevine, PlayReady, and FairPlay DRM technology.
  • OTT:   Over the top (OTT) refers to film and television content provided via a high-speed Internet connection rather than a cable or satellite provider.
  • TVOD: Transactional Video On Demand
  • SVOD: Subscription Video On Demand
  • Timed Text Track: subtitles or captions.
  • Closed Caption: a textual representation of an audio file, within a media file. Closed captions tend to assume that the viewer cannot hear. They are time-synchronized, and they include any non-speech elements, such as discourse markers and laughter.
  • Open Caption: a textual representation of an audio file, within a media file, that is burned into the video.  The viewer doesn't have the option to toggle on or off. 
  • Subtitles:  translate audio into another language and do not usually include any non-speech elements.  Subtitles generally assume the viewer can hear, but they cannot understand the language.
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